Six years ago, American Eagle’s loungewear and lingerie line, Aerie launched its #AerieREAL campaign, a bold commitment to stop photo-editing pictures of its models. The mission of #AerieREAL is to promote body positivity and diversity and to encourage their competitors to do the same. To represent the brand and its message, Aerie selects a group of Role Models who represent “real” women igniting change in the world through diverse careers and philanthropic efforts.
Aerie has taken one step further to be inclusive of its customers with disabilities. They’ve recently launched a collection with Abilitee Adaptive Wear and Slick Chicks that includes ostomy covers, insulin pump belts, accessories and underwear for customers with disabilities and medical needs. The collection was designed to empower women with disabilities and physical constraints and give them confidence.
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